Who am I?
I am a Digital Marketer and Social Media Manager with proven success in the Footwear, Apparel and Action Sports industries. I earned my Communication Studies degree with a supporting Marketing minor at California State University, Long Beach. During my studies, I began as an intern for the DC Shoes Marketing Team, then worked my way to becoming Global Social Media Manager for DC. In my free time, I love board sports, exploring the world and finding a good coffee.
As a lifelong skateboarder and snowboarder, I have a deep cultural understanding of the Action Sports world. With a results-driven approach, I aim to create symbiotic relationships between consumers and the brand. I seek to explore the intersection of technology and style, and maintain a keen eye for developing trends within the Skate and Snow communities. I specialize in creating narratives that resonate with a target audience, fostering a sense of community and brand loyalty.
Why Digital / Social?
The Digital landscape is ever-evolving, and the next generation of marketing must utilize these new channel opportunities to connect with consumers in a more humanized way. I love the connection that Social Media allows consumers to build with brands of their consideration. Nothing compares to the personalized messaging that one can build via the Digital landscape, and Digital Marketers are uniquely gifted the opportunity to leverage these new technologies to drive their business goals in this expedited fashion. My work, collaboratively with the DC Team, has generated industry-leading results with some of the world’s best Action Sport athletes through compelling content and inspiring storytelling to an audience of 20+ million social followers. I firmly believe the success of a brand is dependent on the authenticity of its core. As a result, I naturally gravitate towards Digital Marketing in the Action Sports industry due to inspiring, renowned brands in this endemic space. Now more than ever, Action Sports needs to be driven by innovation and authenticity.
